A play on words for wordsmiths. We adapted the phrase “don’t judge a book by it’s cover” to entice people to question their initial judgements, and turn the page to look for the true value within.
Services
Design
Art Direction
Print Production
Creative storytelling for tech content
The creative direction we took emphasised the work they do and their core roots as writers. Continuing on from the play on words, we utilised hand quirky and humorous drawn illustrations to emphasis the creative writing process that they undertake to deliver outcomes for their client.
Working with Playfields has always been a fun experience, and the creativity and value they bring to the work has enabled us to win more work
Stewart Baines
Founder and Managing Director
