Thought leadership delivered with character and cleverness. We developed a series of branded editorial treatments for content marketing campaigns that made complex topics, thoughtful, communicative and engaging.
Commissioned and written by Futurity Media.
What we did
Art direction
Creative ideation
Key messaging
Data visualisation
Illustration
Animation
Design
The ask
Orange Business needed to position themselves as thought leaders on a range of innovation topics to business leaders. We were commissioned to create playful, powerful and sharable editorial storytelling content.
The engagement
Over a two years period we collaborated with Futurity Media, a specialist technology content marketing company, to deliver fifteen standout, “scroll-stopping” creative treatments across a range of formats and channels.
Orange had historically used illustrations throughout their communications so we sensed an opportunity. We commissioned world-class illustrators for many of topics (or our in-house illustrator? my mate might have a word!). Whilst every piece was uniquely produced, we ensured that we stayed on-brand by following their guidelines, producing mood-boards and scamps before going into the making.
Bringing these topics to life inspires us every time! It's been a pleasure to tell these stories in a captivating way whilst staying on brand.
Results
Over the long-term engagement, there was an uplift in traffic, time spent on site and returning visitors. Orange commissioners were proud to share their knowledge in uniques ways that also helped their customers understand and prepare for the future.
