FreshConstruct needed to refresh their brand positioning, value proposition, messaging and content so that they could confidently go to market, with the aim of attracting and winning new clients. As consultants, we took them on a journey of discovery, definition through to design.
Services
Consultancy and workshops
Brand positioning
Messaging framework
Content strategy design
Copywriting
UX and visual design
Discovery and definition
We kicked off with stakeholder interviews and presentations, then ran a series of collaborative workshops, all of which informed the UX and wireframes.
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UI and design system
The evolved colour palette and new icons made up the building blocks of a new design system.
Design and copywriting
Design and copy crafting streams came together in the final stages. Three core ways were identified that prospective clients can engage with FreshConstruct, prioritising immediate needs first. The enquiry call to action section provides two clear ways for prospects to enquire; create a quick brief and general enquiries.
Playback and recommendations hand-over
The hand-over guide replayed the process with the brand positioning and messaging clarified, a range of opportunities highlighted and content development processes recommended.
